The active ingredient in Heart Choice™ is scientifically proven to help lower your cholesterol... Naturally.

Heart Choice™ takes good health to heart

Heart Choice makes managing your cholesterol a whole lot easier. And it does it the safe, natural way, with ingredients that have a long, heart-health history.

Heart Choice comes from natural plant sterols. These important nutrients are found in vegetables, nuts, fruits, and other healthy foods. Along with a heart-healthy diet and exercise, plant sterols have been clinically proven to lower cholesterol an average of 10%—without side effects. Because of the high-quality preponderance of scientific evidence, the U.S. Food & Drug Administration (FDA) has recognized the beneficial role of plant sterols by authorizing a health claim associating them with the reduced risk of heart disease.

Safe and effective, Heart Choice is a natural ingredient used in tablets, soft-gels, and functional foods to help reduce cholesterol and lower the risk of heart disease. Heart Choice is available now as a dietary supplement, and soon, you’ll be able to benefit from Heart Choice in functional foods as well.

You can take Heart Choice on its own, or safely combine it with any other heart-health program, including cholesterol-lowering prescription medications. As with any new regimen, you should always consult with your physician before beginning any dietary supplementation with prescription therapy.

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Managing Your Cholesterol

Managing cholesterol is important for everyone, whether or not you have, or are at risk of having heart disease.

The symptoms of high blood cholesterol are usually not apparent. As many as 50% of us are unaware that our cholesterol levels are too high, creating unnecessary risk for developing future heart disease.

Total Cholesterol (TC)
Less than 200 mg/dL Desirable Good for you! Try to keep it below this number.
200-239 mg/dL Borderline high Be on the alert! You are at risk for a heart attack. You need to make changes in your lifestyle.
Equal to or higher than 240 mg/dL High Danger zone! You have a higher risk for a heart attack. Seek help from your doctor to lower your cholesterol level.

LDL ("bad") cholesterol
Less than 100 mg/dL Optimal
100-129 mg/dL Near optimal/above optimal
130-159 mg/dL Borderline high
160-189 mg/dL High
Equal to or higher than 190 mg/dL Very high

HDL ("good") cholesterol
Less than 40 mg/dL Low
Equal to or higher than 60 mg/dL High

Source: National Heart, Lung, and Blood Institute


There’s more than one-way to manage your cholesterol levels.

But one way, on its own, may not be enough. For example, by combining plant sterols with a low-fat diet and exercise, clinical studies have shown that cholesterol levels can be reduced an average of 10%.

Before beginning a cholesterol-lowering program, consult with a health care professional.

Natural Plant Sterols

Plant sterols, which are the active ingredient in Heart Choice™, occur naturally in many fruits, vegetables, nuts, seeds, cereals, legumes, vegetable oils, and other plant sources. Their molecular structure is almost identical to cholesterol (animal sterols). Because our bodies can’t tell the difference, they accept plant sterols as though they were cholesterol, blocking the absorption of dietary cholesterol into the bloodstream.

Heart Choice plant sterols helps lower cholesterol and offers you many heart health benefits from all that nature has to offer, backed by sound science.

If your cholesterol is borderline and you want a natural way to manage your cholesterol with diet and exercise, Heart Choice is:
• Derived from natural plant sources
• Clinically proven to lower “bad” (LDL) cholesterol an average of 10%
• Safe as well as effective, with no side-effects

If your cholesterol is high, you might already be taking a statin-based drug. Talk to your doctor about adding natural supplements. Heart Choice can:
• Offer a safe, effective complement to statins
• Provide an additional lowering of LDL above the statin-based drug’s effect

If you have a family history of elevated cholesterol, you too may choose Heart Choice to:
• Help manage your cholesterol levels
• Protect your future heart health

Always consult your physician before starting any dietary supplementation.

Clinically Proven

The ingredients in Heart Choice™ are backed by a compelling number of clinical studies proving their ability to lower cholesterol. The U.S. Food & Drug Administration (FDA) has recognized the beneficial role of plant sterols by authorizing a health claim associating them with the reduced risk of heart disease.

Plant sterols: factors affecting their efficacy and safety as functional food ingredients
© 2004 Berger et al; licensee BioMed Central Ltd. This is an Open Access article: verbatim copying and redistribution of this article are permitted in all media for any purpose, provided this notice is preserved along with the article's original URL.

A single daily dose of soybean phytosterols in ground beef decreases serum total cholesterol and LDL cholesterol in young, mildly hypercholesterolemic men.
Matvienko, OA et al. Am J Clin Nutr 2002;76:57-64.
Please email Heart Choice to receive a copy of this study.

Randomized controlled trial of use by hypercholesterolaemic patients of a vegetable oil sterol-enriched fat spread.
Neil, HAW, Meijer, GW and Roe, LS. Atherosclerosis. 2001;156:329-337.
Please email Heart Choice to receive a copy of this study.

Plant sterol-enriched margarines and reduction of plasma total- and LDL-cholesterol concentrations in normocholesterolaemic and mildly hypercholesterolaemic subjects.
Westrate, JA and Meijer, GW. Eur J Clin Nutr 1998;52:334-343.
Please email Heart Choice to receive a copy of this study.

To learn more about cholesterol and heart health, read an article by the American Heart Association and visit National Cholesterol Education Program.

Natural Plant Sterols

Plant sterols, which are the active ingredient in Heart Choice™, occur naturally in many fruits, vegetables, nuts, seeds, cereals, legumes, vegetable oils, and other plant sources. Their molecular structure is almost identical to cholesterol (animal sterols). Because our bodies can’t tell the difference, they accept plant sterols as though they were cholesterol, blocking the absorption of dietary cholesterol into the bloodstream.

Heart Choice plant sterols helps lower cholesterol and offers you many heart health benefits from all that nature has to offer, backed by sound science.

If your cholesterol is borderline and you want a natural way to manage your cholesterol with diet and exercise, Heart Choice is:
• Derived from natural plant sources
• Clinically proven to lower “bad” (LDL) cholesterol an average of 10%
• Safe as well as effective, with no side-effects

If your cholesterol is high, you might already be taking a statin-based drug. Talk to your doctor about adding natural supplements. Heart Choice can:
• Offer a safe, effective complement to statins
• Provide an additional lowering of LDL above the statin-based drug’s effect

If you have a family history of elevated cholesterol, you too may choose Heart Choice to:
• Help manage your cholesterol levels
• Protect your future heart health

Always consult your physician before starting any dietary supplementation.